As the Powered By Partner, the brand receives full association and image rights with category exclusivity, prominent on-ground branding (jerseys, toss mat, sight screen, perimeter boards, dugouts, etc.), strong broadcast presence (logo integration, 80 sec FCT per match, commentator and post-match mentions), access to players for co-branded content, digital and social media amplification, event and media visibility, merchandise benefits, and a 10-pax corporate box with additional hospitality and ticketing privileges.